Instagram introduced its TikTok-like feature in the summer of 2020 when the world was trying to survive the pandemic. Being a short video content, Instagram Reels allows the users to post videos accompanied by a song. The feature’s similarity to TikTok was obvious, to be honest. The company’s attempt was to keep the competition alive. However, it was not the first time that Instagram rolled out a feature resembling the features of other companies, says The Guardian.

It is true actually because Meta (formerly known as Facebook) owned Instagram has been known for its cloning the competitors’ features. One of the most famous ones is Instagram’s rolling out of Stories which indicated a new era for the platform.

Why is Instagram Reels so successful? 

Instagram Reels help Instagram creatives boost their Instagram engagement. It gives us a chance to show up on the Instagram app. With its contribution to creatives from all around the world, users also like it for its different format. It allows the users to share short video content with songs, audio, and AR effects. This made the platform more entertaining and vivacious along with its contribution to brands and creatives to grow their business and communities.

Of course, we may use it for several reasons, but we all like to use social media to be entertained either this way or that way. As The Guardian puts it, Instagram head Adam Mosseri stated that the first reason why people use Instagram is that they want to be entertained. Instagram head also said that Instagram is going to focus on more video content in 2022. It is obvious that Instagram is no longer a photo-sharing app; we will see more innovations for the video content of Instagram creatives.

Facebook’s Move on Reels 

Meta continued to clone TikTok’s entertaining short video content and it launched Reels on Facebook globally this year. As other platforms started to be more inspiring and fun, Facebook, the pioneer of social media platforms, fell behind. After the hopeless earnings report earlier this year, Facebook’s rolling out Reels globally to attract young users was not surprising. The firm unveiled that they were trying to make new opportunities for creators to make money through different features. Reels is one of them. Being one of the most popular formats of Instagram, it is not surprising that Facebook has adapted Reels.

How to be successful on Instagram Reels?

If you’re new to Instagram Reels, or you haven’t made one yet since its first launch, you may be confused about how to be successful when creating your Reels. Instagram Reels is the perfect place to share fun and inspiring content with your communities. Although it has a casual format, it helps thousands and even millions of creatives share their original ideas with their followers. Discover how to be successful on Instagram Reels and let your contents stand out from the crowd.

Use Instagram Reels editing tools

Instagram Reels has already editing tools for adding music and audio. You can add visual effects that can help your content seem more entertaining. To can maximize your reach, you should benefit from the already existing tools within the app.

Pay attention to the originality 

Of course, Instagram Reels is a place for sharing your content without the pressure of editing them. However, originality is important if you want to stand out from the crowd and appear on other users’ Instagram Explore page.

With originality, we don’t imply that you have to invent content by yourself. When it comes to originality, you should pay attention to presenting your unique taste. If you can add a little bit of your flavor and perspective, your content will look more fresh and original. Instagram head Mosseri confirmed that it will make some creator-focused changes on Instagram. This will help original content will get more credit.

Be mindful of the length of Instagram Reels

When Instagram Reels was first launched, Instagram let creators share 15-second-long videos. That is not the case anymore. Last year, the company announced that it extended the length of Reels videos up to 60 seconds. Hooray! You can still create 15-second-long Reels, but at least you have more options. To publish your creative Reels, open Instagram to navigate to the Reels area. Select Reels at the bottom of the page. To select the duration of your choice, tap the length toggle. You will have the option to record up to 15, 30, or 60 seconds.

Paying attention to the length of your Reels is also important for attracting your audience. it’s important to note that the first seconds of your Instagram Reel are important for the possible audience. Of course, you may want to say everything you want, but you’d better keep the duration limit in mind and be concise.

Avoid the watermark of other networks

Six months after the launch of Instagram Reels, the company announced that it won’t promote the contents that have the watermark of another network. Although the platform was okay with content coming from TikTok, this update became a big remark for the company to stop people from posting TikTok videos.

So, what should you do? Reels that are obviously recycled from other platforms are less likely to appear on the Explore page. The platform says that creatives should use Instagram’s in-app tools and the music that is found in Instagram’s library. If you want to appear on the Explore page of Instagram, it is important to keep that in mind. Instagram also suggests its users create trends and encourage other people to participate. Check out these pages: the guardian, and the guardian.